Brand Story

In the East, with enthusiasm and dreams, our felt brand shines and sets off. The small yet elite team, like fearless explorers, is positive and curious, exploring felt art. With a complete supply chain, we strictly control quality from the source, striving for excellence in each process.

Simplicity is the brand's persistent concept. We believe "less is more." Designers use simple lines and pure colors to create simple yet elegant works in felt. Our felt products—soft, light, comfortable, durable, and malleable—with simple accessories and home items that ditch complexity showcase charm.

We hope consumers can experience simplicity and comfort while using our products and appreciate the charm of felt. Now, through our website, we are building a global bridge, inviting friends worldwide to this felt world of craftsmanship and creativity.